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Proving your Value to Buyers

March 21, 2024 | 12:00

On October 31, 2023, a court found the National Association of Realtors and its members guilty of practices that overcharge sellers by forcing them to pay the broker for the buyers. NAR has changed its Cooperative Compensation Rule to allow listing brokers to offer buyer brokers nothing in compensation when listing a home through the MLS. So if you don’t have an agreement with your buyer to pay you a commission for your services you could help them buy the home of their dreams and be paid NOTHING. Agents must know how to sell the value of their services to buyers, or they will lose clients to those who can show buyers the benefits of signing a Buyer Representation Agreement. Agents must become aware of this new way of doing business or they will lose clients to those who regularly practice Buyer-Brokerage.

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Who We Are

The Asian Real Estate Association of America (AREAA) is a nonprofit professional trade organization dedicated to promoting sustainable homeownership opportunities in Asian American and Pacific Islander (AAPI) communities by creating a powerful national voice for housing and real estate professionals that serve this dynamic market.

Membership Benefits

With over 17,000 members in 45 chapters across the US and Canada, AREAA is the largest Asian American and Pacific Islander (AAPI) trade organization in North America. As a member, you’ll receive discounted pricing to all AREAA events, FREE webinar training to help fine-tune your skill sets, and be kept informed on news and issues within the AAPI communities. The benefits don’t stop there; below are more reasons as to why it pays to be an AREAA Member.