2024 AREAA
PARTNERSHIP OPPORTUNITIES

AREAA BY THE NUMBERS

Area by the numbers

PARTNERSHIP BENEFITS

CONNECTION

By connecting your company to AREAA, you are signaling to our members and others that you value the AAPI community and are committed to our cause of increasing AAPI homeownership and empowering those who serve the market.

AFFINITY

More so than other demo– graphics, AAPIs value brands that have a connection to the community. Partnering with AREAA is a great way to show your commitment to the AAPI market and create a powerful connection to the community.

VISIBILITY

Your company will be featured across all of AREAA’s platforms, from our national website, social media feeds, event promotions and more, giving your company the visibility and exposure it needs to reach the AAPI market.

RECOGNITION

AREAA sponsors are recognized at AREAA events through logo placement on all marketing materials, programs, website, and more. AREAA works with sponsors to ensure as much exposure as possible across all of our available platforms and avenues of engagement with members.

Jade Level
$175,000
  • Ad Space on areaa.org Homepage
  • Half-page ad in Fall a|r|e Publication
  • Affiliated member featured on areaa.org Homepage
  • Dedicated digital ad campaign to the entire membership
  • Focus group and product development support
  • (1) Sponsored webinar including logo display and sponsor remarks
  • Exclusive Diversity and Inclusion Webinars for team members and employees
  • Exclusive sponsorship or co-sponsorship of a virtual media (e.g., learning management system, president’s message, and podcast, event app)
  • 20 National Convention Registrations including the Keynote Luncheon and Installation Gala tickets. Limited Access to Best of AREAA and After-Hours Networking Events
  • One (1) National Convention Exhibit Booth Space – 10’ x 20’ or equivalent
  • 10 Diversity and Fair Housing Summit Registrations
DIAMOND LEVEL
$125,000
  • Ad Space on areaa.org Homepage
  • 1/4 ad in Fall a|r|e Publication
  • Affiliated member featured on areaa.org Homepage
  • (1) Sponsor remarks on AREAA Podcast
  • (1) Sponsored webinar including logo display and sponsor remarks
  • 15 National Convention Registrations including the Keynote Luncheon and Installation Gala tickets. Limited Access to Best of AREAA and After-Hours Networking Events
  • One (1) National Convention Exhibit Booth Space – 10’ x 20’ or equivalent
  • Eight (8) Diversity and Fair Housing Summit Registrations
EMERALD Level
$100,000
  • Ad Space on areaa.org Membership Registration Page
  • (1) Sponsored webinar including logo display and sponsor remarks or sponsor remarks on AREAA Podcast
  • 10 National Convention Registrations including the Keynote Luncheon and Installation Gala tickets. Limited Access to Best of AREAA and After-Hours Networking Events
  • One (1) National Convention Exhibit Booth Space – 10’ x 20’ or equivalent
  • Five (5) Diversity and Fair Housing Summit Registrations
OPAL LEVEL
$75,000
  • Ad Space on areaa.org Events Page
  • Eight (8) National Convention Registrations including the Keynote Luncheon and Installation Gala tickets. Limited Access to Best of AREAA and After-Hours Networking Events
  • Discount on National Convention Exhibit Booth 8’ x 10’ or equivalent
  • Three (3) Diversity and Fair Housing Summit Registrations
RUBY LEVEL
$50,000
  • Four (4) National Convention Registrations including the Keynote Luncheon and Installation Gala tickets. Limited Access to Best of AREAA and After-Hours Networking Events
  • Discount on National Convention Exhibit Booth 8’ x 10’ or equivalent
  • Two (2) Diversity and Fair Housing Summit Registrations
PEARL Level
$25,000
  • Two (2) National Convention Registrations including the Keynote Luncheon and Installation Gala tickets. Limited Access to Best of AREAA and After-Hours Networking Events
  • Discounted pricing of 50% for National Convention Exhibit Space
*Complete partnership benefits can include, and are not limited to the above mentioned. Customized benefits can be tailored to fit each individual organization and incorporated into the executed partnership agreement.*

EVENTS

LEADERSHIP TRAINING

Our leadership summits are integrated into our national event schedule and include training and receptions. These events bring together all of our AREAA national and chapter leaders for administrative training, education and about our various projects and initiatives, and to prepare our leaders for the year to come.

DIVERSITY & FAIR HOUSING SUMMIT

The AREAA Diversity Summit takes place each May in concurrence with National Asian American and Pacific Islander Cultural Heritage Month. Hundreds of AREAA members from across the country gather in Washington, D.C., for three days of political training and to directly advocate their members of Congress about issues affecting AAPI homeownership. AREAA produces a Three-Point Policy Plan each year outlining our vision for how to increase and create sustainable homeownership for the AAPI community.

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REGIONAL RETREATS

The AREAA Regional Retreats continue the important training our chapter leaders receive at the beginning of every year during the Leadership Summit. Beyond Chapter Presidents, the Regional Retreats aims to educate and inspire current and upcoming leaders. The leadership and chapter training is tailored to the region and creates a localized support system.

LUXURY RETREAT

The Luxury Retreat is hosted at a coveted luxury hotel with a limited number of attendees. Top producer and luxury-focused AREAA members participate in educational programming. During the retreat, attendees experience lifestyle-related activities designed to expand their knowledge of current luxury trends.

NATIONAL CONVENTION

AREAA’s biggest event each year, the Fall National Convention is a both a professional and cultural celebration of AREAA, our members, and the AAPI community. The Convention attracts well over a thousand attendees each year for education, networking, and collaboration. The Convention also serves as the national board installation event, where all new national and executive board members are sworn in. Some of the bigger events during the Convention are the Keynote Luncheon, Opening and Closing Ceremonies, and the Installation Gala.

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Communication

areaa.org

As the largest membership-based AAPI organization in the United States, the AREAA website generates 25,000 unique visitors each month. The website also hosts as a portal of information from research, news and our member directory.

AREAA UPDATE

AREAA Update is a bi-monthly e-newsletter providing timely, lively and informative articles on AAPI real estate news, policies that impact the community, research findings and association activities. A must-read for those that serve the AAPI market, AREAA Update boasts an open rate of almost 60% of its distribution to 17,000 subscribers.

RETARGETING ADS

We leverage top industry ad platforms to offer uniquely designed ad campaigns that are curated for specific key locations across the country with a reach of up to 130,000.

SOCIAL MEDIA

We are active on Facebook, Instagram, and LinkedIn, allowing us to promote events and communicate information closely with a highly engaged audience. This also allows us to provide live updates at events and feature other accounts that tag us in related social activities.

EMAIL MARKETING

We are able to reach up to 18,000 unique addresses from our membership and connect with them in the form of a bimonthly newsletter, monthly president’s letter, and leadership resources. Content from our Partners is included in these communications to ensure our members do not miss any valuable information.

CUSTOM CONTENT

The most important part of creating a great product is making sure it is seen by the people who need it. We work with partners to create custom video series, graphic content, and written pieces dedicated to promoting their products to a key demographic.

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PAST SPONSORS

Past Sponsors

Interested in getting involved in the Leadership Summit or National Policy Summit?
Contact Hope Atuel at hope.atuel@areaa.org or 619.795.7873 to prepare a partnership plan that works for you.